Learning a new language adds to an individual’s professional value and can open up new career opportunities. This is especially true in the Algarve, where most economic activity revolves around three sectors: tourism, commerce and construction. As Portugal’s largest tourist destination, tourism is naturally the largest economic sector in the Algarve region. Being the most profitable regional activity, it utilizes an immense amount of resources and spawns a number of related enterprises. Speaking a foreign language is an advantage in any of the mentioned areas of activity. It not only increases an individual’s career prospects, but enables a business to increase customer satisfaction by improving communication with their clients